It also gives insight into when those specific terms peak on the platform. Lily Stern, Director of Social Media & Digital Marketing at, describes it as a tool that allows marketers to view top U.S. We’ve also asked social media marketing experts to chime in on how this Pinterest feature can be used for market research. Here we're giving you a step-by-step guide to using the tool. Pinterest Trends is a tool that has a lot to offer marketers. This means the platform has a huge amount of information about how consumers research products or services before making a purchase. In addition, 47% of users are on the platform specifically to shop. Pinterest users are looking for inspiration on their path to purchase. It’s dressing as an act of resistance.Pinterest may have a massive user base, but what’s most interesting for marketers is what those users are searching for on the platform. It’s in your face, it’s chaotic, it’s dramatic. The trends that came together at the end of 28 days of nonstop fashion are not about backing down: This is fashion that does the most. There was fire and brimstone-and poignantly slick, apocalyptic clothing-at Balenciaga, electrifying nostalgia at Marc Jacobs, and a passionate clash of silhouettes, prints, and eras at both Prada and Louis Vuitton. The best collections of this season addressed our changing reality head-on, turning the storms that surround us not into terror but passion. It’s about finding ourselves there-understanding it and embracing it.” So maybe the question is really: When the world is ending, how can you not think about a dress?
“It’s quite stormy right now, yet we have to see a future in that. How can anyone think about a dress when a virus is spreading and people are being quarantined around the world, trading all manner of freedoms for loafing around in pajamas instead? “The hardest part is to keep calm in the eye of the storm,” said Marine Serre, a designer who has found boundless inspiration in the darkness of this world, backstage at her fall 2020 show.
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