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Identify the posts that have the most likes, shares and comments, and use those as a starting point for your ad creative. The easiest way to launch your ad strategy is to evaluate what works well in organic. Step 2: Identify Your Top-Performing Organic Posts Remember: You should ensure that the experiences on Instagram are not a carbon copy of your efforts on other channels. Your followers on Twitter, Pinterest and, of course, Facebook may also want to follow you on Instagram.
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Targeting look-alike audiences is a great way to reach additional followers. Often people that follow and engage with your brand on Instagram have friends and followers of individuals with similar interests.
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So, what’s the answer? Use Instagram Paid Promotion to Gain FollowersĪlthough Instagram doesn’t offer the ability to optimize for followers the way Facebook does, you still can use advertising to build a quality audience. In a similar vein, contests can result in large follower increase with significant attrition immediately after the winner is announced. Obviously, the preferred and least expensive way to grow your following is organically, but that can require frequent posting of spammy teases-think “Tag a friend who …” and “Like and tag this post for …” efforts-that don’t necessarily drive quality follows. Of course, you want more followers, but the fan base that you earn needs to be real people who engage with your brand and who ideally will buy your products or services. Gaining Instagram followers is an art of balance. You might have the most captivating Instagram feed online, but if no one sees it, does it really matter?
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